OVERALL COST LEADERSHIP

Hi guys, I would like to share my opinion about the shop. This gives the product to the people for low cost.

Subhiksha is India's largest supermarket, pharmacy and telecom chain. It started in 1997 as a single store entity in South Chennai. Now it has grown tremendously and it is one of the best supermarket in Chennai and in an around Tamilnadu, because of its cost. It is using the technique of overall cost leadership so that the people are using it in large amount.

They are getting the products directly from the firms they are not using a dealers in between to get the product and they reduce the unwanted expenses in the shop so the they can provide their customers with the product for low cost. Whereas the other supermarket uses a focus technique, that is they give important to the customer satisfaction rather than cost.